Awards & Recognition

Michael Firestone Ranked #28 on Forbes 2026 Best-In-State Next-Gen Wealth Advisors List

Northern California | August 2026

Fire Capital Management is pleased to share that Michael Firestone, Managing Partner and Chief Investment Officer, was named to the Forbes 2026 Best-In-State Next-Gen Wealth Advisors list, ranking #28 in Northern California.

We’re grateful to have Michael’s leadership at Fire Capital and pleased to celebrate this recognition with our team.

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About the Recognition

The Forbes Best-In-State Next-Gen Wealth Advisors ranking is developed by SHOOK Research and published by Forbes.


SHOOK Research evaluates advisors using a combination of quantitative and qualitative criteria designed to identify advisors who demonstrate strong professional standards, client service practices, and overall business quality.

Methodology & Important Disclosure

The Forbes | SHOOK Best-In-State Next-Gen Wealth Advisors ranking is the product of SHOOK Research, LLC’s independent research and due diligence and its proprietary ranking methodology. The ranking is published and distributed by Forbes.

Research Process

SHOOK Research identifies and evaluates advisors across the financial services industry, including banks, broker-dealers, custodians, insurance companies, and other financial institutions. Advisors are considered based on nominations and must meet minimum experience, production, and compliance thresholds. The evaluation process includes a combination of:
  • Online surveys
  • Telephone interviews
  • Virtual interviews
  • In-person due diligence meetings at advisors’ offices

In-person interviews are a central component of SHOOK’s process and are used to evaluate advisors beyond self-reported data.

Evaluation Period

For the 2026 Forbes | SHOOK Next-Gen rankings, quantitative financial data (including assets under management and revenue) is evaluated and captured as of March 31, 2026.

Basic Requirements

Advisors considered for the ranking generally must:

  • Have at least 4 years of experience as an advisor
  • Have at least 1 year at their current firm (with exceptions for acquisitions and similar circumstances)
  • Complete an online survey
  • Maintain an acceptable compliance record
  • Primarily serve individual clients rather than institutions

Quantitative & Qualitative Factors

The ranking incorporates both quantitative and qualitative factors, including:

Quantitative factors may include:

  • Assets under management (including both custodied and held-away assets)
  • Revenue generated
  • Client retention and other client-related metrics

Qualitative factors may include:

  • Client service model and experience
  • Investment philosophy and business practices
  • Compliance history and regulatory disclosures
  • Professional credentials and experience
  • Community involvement
  • Interviews with advisors, management, and industry peers

Portfolio performance is not a factor in the ranking due to varying client objectives and the lack of standardized audited performance data.

Ranking Methodology

The ranking is produced using a proprietary algorithm that compares advisors across multiple weighted criteria, including business practices, client service models, and professional conduct. Each factor is scored and aggregated to produce a comparative ranking.

Important Disclosure

Neither Forbes nor SHOOK Research receives compensation in exchange for placement on the rankings.


The ranking is not indicative of Fire Capital Management’s or Michael Firestone’s investment performance, is not representative of any client’s experience, and is not a guarantee of future results.


Fire Capital Management did not pay a fee to be considered for or included in the ranking. After the ranking was determined, Fire Capital paid a licensing fee on August 11, 2026 solely for the right to use the ranking logo and related promotional materials. This payment did not influence Michael Firestone’s selection or ranking.

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